December 1, 2023

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 "IntualityAI’s environmental solutions", by Dr Howard Rankin

 "The Growth and Potential of Predictive AI for Marketing and Sales", by Michael Hentschel

Current Prediction News

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IntualityAI’s environmental solutions

IntualityAI and its predictive analytics can be leveraged to enhance the environment in various ways, providing valuable insights and enabling more informed decision-making. Here are several ways predictive analytics could contribute to the critical issue of environmental improvement.

Resource Management: Predictive analytics can be used to forecast water demand and optimize water distribution systems. This would increase efficient water management, reducing waste and ensuring sustainable use. Predictive modeling can also anticipate energy consumption patterns, aiding in the optimization of energy resources and facilitating the integration of renewable energy sources.

Waste Reduction: IntualityAI’s analytics could optimize waste collection schedules based on historical data, population trends, and currant events. This would help reduce unnecessary fuel consumption and minimize the environmental impact of waste disposal.

Biodiversity Conservation: IntualityAI’s predictive modeling could aid in identifying areas at risk for habitat loss or encroachment, allowing for proactive conservation efforts to protect endangered species and preserve biodiversity. It could also assess the impact of climate change on ecosystems, allowing for the development of strategies to mitigate the effects and protect vulnerable habitats.

Air Quality Improvement: The forecasting of air quality levels based on various factors such as weather patterns, traffic, and industrial activities could be valuably used to implement preventive measures to reduce pollution and its adverse effects on public health.

Disaster Preparedness: Effective prediction could also contribute to the early detection and forecasting of natural disasters such as hurricanes, floods, and wildfires. This would enable timely evacuation plans and disaster response strategies, as well as minimize Jim Cantore’s presence  and reduce the impact on both human and environmental well-being.

Sustainable Agriculture: Farmers could benefit from IntualityAI forecasts which would help them anticipate crop yields based on factors like weather patterns, soil conditions, and historical data. Such information would allow for better crop management practices and resource allocation. Prediction would also be very helpful in forecasting pest outbreaks, allowing for targeted and environmentally friendly pest control measures instead of widespread chemical use.

Urban Planning: Predictive analytics can inform urban planners about future population growth, traffic patterns, and resource needs which would be  crucial for developing sustainable and resilient cities. Such analytics could also guide the implementation of green infrastructure projects, such as urban parks and green roofs, to enhance environmental quality in urban areas.

Renewable Energy Integration: IntualityAI could also assist in managing power grids more effectively by predicting energy demand, optimizing the integration of renewable energy sources, and improving overall grid reliability.

By harnessing the power of IntualityAI predictive analytics, policymakers, environmental scientists, and businesses can make data-driven decisions to address environmental challenges and promote sustainability. It's essential to integrate these technologies with ethical considerations and a commitment to long-term environmental stewardship.

by Howard Rankin PhD, Intuality Science Director, psychology and cognitive neuroscience

The Growth and Potential of Predictive AI for Marketing and Sales

We have been exploring market potentials in vertical industries, of which we have identified more than 25 prospect vertical-industries we could pursue. Although any single company would be hard-pressed to engage more than a handful of segments, what is the capacity of an AI hand?

This essay will describe a horizontal-skills-and-data-driven segment, the crucial Marketing and Sales function. This is our livelihood life-blood, is it not? Will we still want marketing and sales managers and workers, or could AI’s eventually just buy and sell from each other? (See more below for some interesting perspectives).

For professional marketers and sellers: the advantages of IntualityAI’s predictive capabilities can be transformative, offering more accurate forecasting and thus enabling more effective efforts and decisions. Predictive AI's market size reached $12.49 billion in 2022 and is expected to grow to $38 billion by 2028, according to some of the attached articles. The reality is even more comprehensive, encompassing virtually all transactions and trades, since most things involve motivational marketing and sales.

Impact of AI on Marketing Decision Making: AI in marketing is a game-changer, revolutionizing how marketers work. AI can automate tasks, personalize customer experiences, and provide insights into customer behavior, leading to improved campaign performance and business growth. This transformation is evident in several areas:

Customer Segmentation and Targeting: AI helps in analyzing customer data, segmenting target audiences, and personalizing marketing efforts, leading to enhanced engagement, higher conversion rates, and customer loyalty.

Automation of Marketing Tasks: Tasks like email campaigns, social media management, and content creation can be automated using AI, saving time and reducing costs.

Enhanced Customer Service: AI-powered chatbots and virtual assistants offer personalized customer support, improving satisfaction and productivity.

Marketing/Sales Market Size Estimations: According to online searches, the horizontal-market size for AI in marketing is poised to reach a staggering $48.8 billion by 2030, growing at a CAGR of 28.6%. This significant growth indicates the vast potential for industries to harness AI for marketing effectiveness.

In Future, Will Human Marketing and Sales Professionals be Replaced by AI? We have actually asked a number of so-called AI’s this very question, including one we have trained as our special IntualityAI Assistant, who is now well-versed in quite a few specifics of IntualityAI’s technology and unique “Humanized AI” human behavioral research. In future essays, we will continue to teach and train our special IntualityAI Assistant, and one day that single assistant will be able to answer questions you might have directly, based on its growing knowledge. For the moment, however, remember that AI’s are not yet able to predict reliably or confidently… or especially “courageously:”

By “courageous”, I mean: the ability and propensity of human beings to make decisions in considerable and even complete uncertainty, when information and data is sorely lacking. This happens because we existentially “have to decide” regardless of the available quantity or even quality of information. Necessity begets invention. There is here at times the occasional presence of “ignorant courage,” of “arrogant courage,” of “exploratory courage,” of “innovative courage,” of human leadership and informed or uninformed human choice. Can we instruct machines to make those choices, and do we ever want to?

In my view: we humans need to foster an environment of “competitive AI’s, just as (many of us) believe in the value of human competition to regulate marketplaces. I generally consult 4-5 GPT research assistants (OpenAI, Bard, Claude-2, Perplexity, Bing AI are favorites) to elicit a range of answers, styles, and perspectives:

The AI Consensus? “In an AI-assisted future, human marketers and salespeople will still play a crucial role, leveraging their unique capabilities and working symbiotically with AI technologies.” According to their benevolent input (when I asked nicely): “Here are some key aspects of how humans can assure themselves of an effective and successful role in this future landscape:

Emphasizing Human Intuition and Creativity: While AI can analyze data and identify patterns, human intuition and creativity are essential for generating innovative marketing strategies and sales techniques. AI can predict and assess, but the human ability to understand nuanced emotional cues and cultural contexts is still unmatched.

Interpreting and Applying AI Insights: AI provides a wealth of data-driven insights, but humans are needed to interpret these insights contextually. Marketers and salespeople can use AI-generated information to understand customer behaviors and preferences better, then apply this knowledge creatively.

Building and Maintaining Relationships: Trust and relationship-building are key in marketing and sales. While AI can assist in understanding customer needs and behaviors, human interaction is crucial for establishing trust, empathy, and long-term relationships with clients.

Strategic Decision-Making and Leadership: Humans excel in areas requiring ethical considerations, long-term strategic planning, and leadership. AI can suggest options based on data, but humans are needed to make final decisions considering broader business goals, ethical considerations, and societal impacts.

Continual Learning and Adaptation: To remain relevant, marketers and salespeople need to continuously learn and adapt to new technologies. Understanding how AI works and how to best integrate it into marketing and sales strategies will be crucial.

Enhancing AI with Human Insights: Humans can contribute to the development of more advanced AI by providing insights into human behavior, decision-making, and cultural nuances. This collaboration can lead to AI that is more intuitive and effective in marketing and sales contexts.”

Note the underlying danger in THIS AI Assistant statement: “AI's role in intuitive prediction and decision-making is growing.”

For now, our AI Assistant: patiently and soothingly feeds back to us the following information we have taught it:

“IntualityAI integrates human-like decision-making processes by simulating human behavior and decision-making to predict real-time future events. However, AI's ability to completely replicate human intuition and decision-making, especially in complex, dynamic, and creative fields like marketing and sales, is still developing. Human intuition, creativity, emotional intelligence, and strategic thinking remain irreplaceable and are key to ensuring an effective, successful role in an AI-assisted future.”

And so we shall (and we must) live on, using all the survival skills and tools we can muster.

by Michael Hentschel, Intuality CFO, anthropologist, economist, venture capitalist

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